Larry Noto: Celebrating Life Since 1976

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Simply put, Larry Noto is a storyteller.

Discover a great story. Determine who your audience is. Figure out what tools you have. And then tell that story effectively and as captivatingly and as entertainingly as you can.

That’s what Larry Noto does… across a multitude of media.

In comedy, he’s entertained audiences in major clubs in New York City, Las Vegas, DC, California and Baltimore and opened for some of the biggest names in the business – Brad Garrett, Lewis Black, Richard Lewis, Brian Regan, Bob Saget and more.

In radio and television, he’s worked on-air and as a producer and even earned an Emmy Nomination for his work at the ABC affiliate in Baltimore.

As a writer, he’s the author of “The Opening Act: Comedy, Life and the Desperate Pursuit of Happiness” written with Kevin Cowherd and published by Apprentice House Press. He’s also been published by Baltimore magazine, Loyola University and HBO’s The Hobnobber.

And as a Marketing and PR professional, he’s helped tell Baltimore’s tourism industry story for well over a decade at Visit Baltimore, Harbor Magic Hotels in Baltimore’s Inner Harbor and most recently, National Aquarium. Larry recently left the industry to help run Joe Noto’s Music Land, the music store his father founded and ran until his passing in May 2015.

Noto also co-created “In Buck We Trust,” a humorous t-shirt that captured Orioles fans’ hope of a new season  and was featured on ESPN Baseball Tonight and the MLB Network; “The Most Interesting Elf in the World,” a spoof of the popular Dos Equis beer commercials that was featured on CNBC XM radio and “Let’s Go O’s: Magic Unfrozen,” a Frozen-inspired song/video.